TB Awareness – Corporate TB Pledge https://www.corporatetbpledge.org Sat, 30 Apr 2022 10:18:38 +0000 en-US hourly 1 https://www.corporatetbpledge.org/wp-content/uploads/2021/01/cropped-Untitled_design__3_-removebg-preview-32x32.png TB Awareness – Corporate TB Pledge https://www.corporatetbpledge.org 32 32 Mobilize Brand Ambassadors for TB https://www.corporatetbpledge.org/support-state-level-brand-ambassador/ Sat, 07 Nov 2020 14:16:00 +0000 http://www.corporatetbpledge.org/?p=3957
Brand Ambassador Support

 Intervention Outline

The fear of TB, stigma associated with it, and hesitation to get tested enable the spread of TB. The corporates could couple activities in a community-based CSR program that would create awareness and bust myths around TB. This could be done as a new program or be merged with existing programs.

The corporates could self-implement or hire agencies that specialize in behavior change to develop a communication and activity strategy and leverage/establish deep roots in the community. The program could use IEC tools like posters/fliers etc. It could organize community meetings /health melas/nukkad nataks, sensitize local influencers/hold interactions with TB survivors. The program could also ensure that all government TB-related schemes are being informed to those in need, including the nutrition support scheme.

 

Expected Impact

  1. Initiate and grow social dialog around communicable diseases like TB
  2. More people get tested for TB
  3. Increase in treatment adherence
  4. Fight stigma and increase social acceptance of TB patients and their families.
  5. Corporate brand positioning in the community

Expected Investment

Capital Cost – INR 2-5 Lakh

Support from CTP Secretariat

  • Project designing
  • IEC material for activities developed by the Govt, CTP Secretariat, other development partners
  • Establishing linkages with the State/District TB Cell
  • Facilitating private-private partnerships (with other corporates)

Tuberculosis (TB) is one of the most ancient diseases. In spite of varying modalities for diagnosis and treatment of TB, unfortunately, people are still suffering from it. The entire approach requires rethinking and reinvention to bring desired attention to the issue. State level or a national brand ambassador can certainly influence masses to bring due consideration to the cause.

Support an influencer or brand ambassador who can attract media attention and influence the masses towards the cause your brand supports.

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]]> Organize High Visibility Events https://www.corporatetbpledge.org/organize-high-visibility-events/ Sat, 07 Nov 2020 13:59:21 +0000 http://www.corporatetbpledge.org/?p=3952
Blog CSR page banners (3)

 Intervention Outline

High visibility events like sporting events, concerts, exhibitions are tailored around state or national leaders, celebrities, influencers who communicate critical messages about TB. They ensure large-scale dissemination of information, have high visibility and get extensive media coverage.

The scope of such interventions is enormous and a corporate can chose from a large variety of events to sponsor such as a sporting event, concert, youth events, awards, visibility in festivals, exhibitions, promotional tours etc. Such high visibility events could attract more corporates to collaborate and invest in that particular district/state resulting in increased corporate partnerships.

 

Expected Impact

  1. Increased social dialogue around TB
  2. TB gets prioritized at the state/national level and progressive policies are adopted
  3. Other stakeholders get motivated to initiate TB interventions
  4. Media coverage of TB
  5. Corporate brand positioning amongst policymakers, influencers, media and community
  6. Increased corporate partnerships in districts and states

Expected Investment

Capital Cost – INR 10 – 50 lakhs

Support from CTP Secretariat

  • Support in designing the event
  • Inputs on the technical content
  • Training of volunteers, program officials to roll out the event
  • Coordination with the Government securing their partnership and support
  • Onboarding of national/ international experts on TB for the event
  • Coordinate with national/ international experts on TB ensuring their participation in the event
  • Facilitating media coverage of the event
  • Collaboration with other partner organizations

TB is a neglected disease and requires due attention of the masses. Let your brand and your support to eliminate TB be known to the masses at large. Organise high visibility events like sporting events, concerts, exhibitions etc. tailored around a state or at the national level to attract attention of leaders, policy makers and influencers.  

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]]> Support Mass Media Activities https://www.corporatetbpledge.org/support-mass-media-activities/ Sat, 07 Nov 2020 13:52:44 +0000 http://www.corporatetbpledge.org/?p=3948
Support Mass Media Activities

 Intervention Outline

The mass media campaigns are used to convey behaviour-change messages that aim to impact and influence the public knowledge, attitudes and practices.

Engagement and CSR investment by corporates can disseminate information on TB widely to vast audiences through the use of media, such as television, radio, local media channels, traditional media, newspapers, Internet, books, posters and billboards. The corporate can adopt a district or state and implement campaigns around prominent dates like world TB day or the company’s foundation day etc

 

Expected Impact

  1. Increase in knowledge, attitudes, awareness and opinions about TB and health-seeking behaviour for TB
  2. Decrease in stigma
  3. Increase in uptake of government services for TB service
  4. Corporate brand positioning

Expected Investment

Capital Cost – INR 10 – 50 lakhs

Support from CTP Secretariat

  • Project designing
  • Providing IEC material to use in the campaign – audio/video clippings
  • Facilitating collaboration with the government program including approvals wherever necessary
  • Coordinating with technical experts for their quotes etc
  • Training volunteers for the campaign

Mass Media has the potential to influence the masses. Investing in mass media campaigns would not only help you reach out to masses but also gain the visibility that your brand deserves as it cares for its people and the communities.

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]]> Social Media Campaign https://www.corporatetbpledge.org/social-media-campaign/ Sat, 07 Nov 2020 13:22:30 +0000 http://www.corporatetbpledge.org/?p=3939
Social Media Awareness

 Intervention Outline

The use of social media has grown exponentially over the last few years and corporates can leverage this to increase awareness in a crisp, tailored, and participatory manner. A social media campaign would magnify the message amongst the targeted community and also inform its’ employees about the initiatives undertaken, thereby increasing brand value.

 

Expected Impact

  1. Facilitate/lead collective dialogue around TB and drive social change
  2. Increase the visibility of interventions
  3. Manifold impact of awareness and outreach activities
  4. Increase possibilities of collaborations – industry/philanthropic organizations/government/influencers/other stakeholders
  5. Corporate brand positioning amongst the community/target audience and employees

Expected Investment

Capital Cost – INR 3 – 5 lakhs

Support from CTP Secretariat

  • Project designing
  • IEC material / Social media toolkits
  • Establishing linkages with the State/District TB Cell
  • Facilitating private-private partnerships (with other corporates)

Social media campaigns are one of the economical and effective tools for reaching out the masses.

Let your brand through social media channels reach out to communities to generate awareness. Design a cause based social media campaign today!

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Interventions
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