The fear of TB, stigma associated with it, and hesitation to get tested enable the spread of TB. The corporates could couple activities in a community-based CSR program that would create awareness and bust myths around TB. This could be done as a new program or be merged with existing programs.
The corporates could self-implement or hire agencies that specialize in behavior change to develop a communication and activity strategy and leverage/establish deep roots in the community. The program could use IEC tools like posters/fliers etc. It could organize community meetings /health melas/nukkad nataks, sensitize local influencers/hold interactions with TB survivors. The program could also ensure that all government TB-related schemes are being informed to those in need, including the nutrition support scheme.
Capital Cost – INR 2 – 5 lakhs